Passioned by fashion and trends, I love to design bags. For Hedgren I designed the collections Ambition, Nine to Five, Crystal, HIC Avenue, Stardust, Metro and I added a lot of shapes to existing collections.

They are sold in Europe, USA and Asia. A lot of research preceded the design of the bags.

I did textile research, trend research, colour research, market research and research of the target audience.

I make MOODBOARDS, drawings and I do the project follow-up until the final sample is approved.